Hey Guys,
I'm working in a shop in Northern Virginia. the work is sparse to say the least. I, however, foresaw the decline in the US printing industry in 2004 due to its' commoditization and completed my Bachelor's degree in Business administration (March 2008) BUT, because of the recent turn of financial events I have decided to get into further debt by pursuing my Master's degree (March 2011, expected).
Yes, it's tight out there but the real culprits are the managers (since I'm a business admin. guy with an "A" average I can say that). The biggest problem is managers that think that they have earned the right to be complacent. Being a manager means that you have the duty to support your workers with proper assets, materials, training and most of all respect and patience. Too much of our industry is characterized by bad management and the prevailing belief that workers are lazy. It's a self fulfilling prophecy I assure you.
To all the managers out there: There is work out there to support and grow your business. You have to talk to your customers and find out what they need, not just their printing needs but all their needs. Learn their business as well to see how you can meet their needs and find a way to meet the challenge. In these times of economic uncertainty, you must go more than the extra mile. One good thing about our industry is this: You can promote yourself faster than any industry, period. It's going to take looking at the environment outside your print shop from where the printing comes from to where it goes and is used. Make your sales staff fill out reports that confirm how many customers they meet with in a week and even if they don't get the job, a pat on the back can go a long way to loyalty and performance. Have production meetings with your production crew every other week and look for and recognize successes on the shop floor. A pat on the back and a "good job" will keep a pressman from going to another shop or even threatening to go to another shop to get a raise.
Most of all: read Harris DeWeese in Printing Impressions Magazine faithfully and put his ideas to use. Your sales will increase and your net operating income will feel much better.
God bless all my brothers and sisters in the printing industry,
--Warren