What is variable data printing?

What is variable data printing?

Variable data printing is a kind of on-demand printing, also known as: variable data printing (VDP); variable information printing (VIP); personalized printing; customized printing; database publishing on demand, etc.., Which means in each print with the same type but the different content, including different text, figures, pictures, bar codes, etc..

1: variable data printing instructions
Digital printing plays an important role in the short version of color in the printing field, and personalized printing (or variable data printing) is an important part of digital printing, here is the so-called personalized printing compared with traditional printing in the. The traditional way of printing only a certain number of printing, the printing content is the same, that is to say, whether you are printing 1000 or 100,000 sheets, each sheet on the graphic is no less the same; and personalized printing refers to the process of printing, the printing of the image or the text can be changed according to the preset content and format, so that the first to the last piece of printed materials have different images, text or bar codes, each print can be designed and printed according to the specific issue object. At present, the personalized printing in foreign press in the field is growing very fast, partly because the producers have begun to consciously target customers to develop their target market. On the other hand, is the end user more and more to print products emphasize their individuality, to print quality requirements increasing, so as to promote the application of personalized printing.

2: variable data printing applications

Variable data printing mainly divided into three categories according to its different application areas.

1). simple variable data printing - paper printing and label printing
Prior to the advent of digital printing, the paper industry had printed the variable number and bar code on the bills. With the increasing maturity of digital printing technology, the paper and label printing factory began to introduce digital printing equipment. In the paper printing and label printing, printing content of most of the fixed by traditional printing methods, with mechanical or digital printing equipment online, or after processing the print variable number, bar code, simple graphic information. This kind of variable data printing, online printing speed, simple operation, variable data printing, low cost, widely used in paper, label printing industry, such as negotiable bills, receipts, courier, anti-counterfeit labels, etc.. The typical use of the typical use of the tax authorities are "scratch off the invoice", on the basis of the original fixed invoice, digital printing variable number and cloth prize information.
SmartVizor Barcode Label Printing software is easy to operate, with bar code generation module, can realize the variable number, bar code, simple text picture and text information processing need.

2). Generalized variable data printing digital printing and printing on demand
Variable data printing is developed with the development of digital printing. Variable data printing is the most suitable for digital printing, digital printing can achieve the most complex variable data printing.
Digital printing and on-demand printing digital printing equipment market wide range.
According to the division of the market, mainly in the following categories: architectural design, engineering drawing output, large printing etc.;
Government agencies, exhibitions, conferences, corporate document printing;
By changing the traditional digital printing short version of printing;
On demand printing business, company manuals, documents, tenders, contracts, training materials, product specifications, on-demand printing and so on;
Personalized printing, tickets, invitations, recipes, documents, posters, posters etc..


3). Professional applications - Direct Mail

Direct mail (Direct Mailing) is an important channel to communicate with customers, personalized, use variable data printing reflects the most adequate market.
In the developed countries such as USA and Japan, every household monthly received in the mail with a thick stack of letters, utilities fixed bills, communications companies, banks, insurance companies, fund companies on the bills, the tax department of the tax, as well as a large Direct Selling Company, retail business, stores, bookstores, travel companies direct mail advertising.

Direct mail in China, telecom, bank, insurance, funds, securities and other large companies to provide billings services for customers, personal income tax certificate and so on.Marketing through the direct mail channels, merchants and customers are slowly being accepted and benefit from a win-win situation.
3: The advantages of Variable data printing
1). Variable data printing is a bright spot in digital printing.
Printed more personalized, more attractive to the users.
From the market point of view, variable data printing is better than the ordinary printed with more attractive. Businesses can provide for their own tailor-made solutions, and personalized printing is to meet the people's pursuit of self needs, can provide VIP service for customers, users can directly experience the personalized printing in this advantage.

SmartVizor Variable Data Printing software is powerful, can handle text, database, XML and other format data to collate data, data mining, invalid culling, different data merge. Personalized files can realize the real meaning of production. Are any elements, text, icons, bar codes, image files can be changed according to customer requirements, to print the document output engine to support massive data processing (even tens of millions, billions), to support a variety of print data stream. Strictly speaking, some functions have gone beyond the concept of variable data processing. The software can continue to generate personalized documents, tracking feedback, dialogue,according to customer's feedback, etc…
2). Improve the production efficiency of register and simplify the process
3). More rich layout content
The unique advantage of variable data printing is that it can provide more rich images and text content than traditional printing. Because variable printing can not only deal with the image parts, but also can be mixed with the image and text parts for the ink, so it will produce more abundant prints.
4). Meet the needs of more market
Variable data printing with digital printing, to complete the traditional printing production, printing products can not only meet the needs of the traditional printing market, but also to meet the needs of personalized printing, the more important is that it can provide UV of variable data printing, adapt to specific market needs, such as tickets, bills printing.

 

share some test files

share some test files