Postcards & Flyers: Is laser practical for this?

I am a Realtor, i currently order my marketing postcards and flyers to be printed in bulk, but after reading about making the postcards/flyers more personal to the neighborhoods i started ordering smaller batches custom to the areas to test it out and my response rate has gone from 1-1.5% with generic marketing to around 4-5%.... but the cost is just killing me, because a neighborhood could only have like 100-250 homes and its not logical to order 5,000+ postcards for 300 different neighborhoods around me.

So i had this idea of maybe investing in a newer laser printer then what i currently have and possibly buy one that has the scanner built in maybe so i can scan at home instead of going all the way to the office to scan documents in everytime.

I know a good bit about computers, but i am not very knowledged about printers... my current laser printer is like 10 years old and i have been refilling the same toner cartridges over and over with toner in a bottle to cut cost...

One of the printers i was looking at is this model.. Brother MFC9130CW

If you could give me input on it and maybe tell me if its remotely a good idea or not i would greatly appreciate that.. im also thinking of possibly doing post cards for a few realtors i work with also as a possibility if i can match the prices they are paying now at least is what they told me.

 

The post office automated sorting will often put wheel marks on laser printed postcards where you'll see white marks where the toner has been ripped off the paper by the sorting wheels. Offset has an advantage in this regard.

Ideally you want a printer that can feed cover stock well and this in my experience means straight through printing.
In the one you linked to, I'd expect to be able to feed good postcard weight stock only through the small bypass tray and would be surprised if it fed well through the drawers.

 

Could you give me an idea of an somewhat affordable model that could do what im asking?

 

Hi, question.... Laser printer can not print edge to edge so if you want your image to "Bleed" to the edge of the paper, what is your plan? Buying cutter?
Normally Postcards are printed on larger sheets with some extra incentive given called "bleeds" and then cut out. Artwork is usually made 4.13x6.13 imaged and then cut to be 4x6 card.
The "Staples" grade printers can't print cardstock widely accepted as "Descent quality printed cards" Look at OKI C710/810 if you're really on the budget but better OKI CX3641 or Xerox Phaser 7500/7800 type printer.
"Staples" grade printers, normally, cost cheap to buy, toner/drums is where they get you so Brother thingy, probably, would not be a good choice for a number of reasons, imagine you're being offered a vehicle that cost 1/3 of average cost of similar vehicle but that uses proprietary fuel @$10 per gallon, that is the catch. Also, it is industry's standard to tell customers that they can get X amount prints out of toner cartridge but with 5% percent coverage. None or very little things we print are 5% coverage and if you plan on printing graphics, forget it.